We founded ARC after seeing company after company releasing products with unproven whitening ingredients. Lavender? Pomegranate seed? Lemon? While all of these ingredients might smell or taste good, we felt that consumers were being misled.
We also observed a growing trend of home-created remedies in whitening. People mix products like lemon juice or baking soda and then apply the mixture to their teeth. These ingredients may be damaging and may not be evaluated to be safe for use.